168 Ill.App.3d 718, 523 N.E.2d 26, 119 Ill.Dec. 558
PEOPLE of the State of Illinois ex rel. Neil F. HARTIGAN, Attorney General of
Illinois, Plaintiff-Appellant,
v.
UNIMAX INC., an Illinois corporation; and Tim Dern, individually and as
President of Unimax, Inc., Defendants-Appellees.
No. 87-1751.
Appellate Court of Illinois,
First District, Second Division.
March 29, 1988.
Rehearing Denied April 22, 1988.
**27 ***559 Presiding Justice HARTMAN delivered the opinion of the court:
Plaintiff appeals from entry of summary judgment (Ill.Rev.Stat.1985, ch. 110, par.
2-1005) in favor of defendants. Defendant Unimax, Inc. ("Unimax") is an Illinois corporation
with its principal place of business in Schaumburg, Illinois. Co-defendant Tim Dern ("Dern")
is president and a co-founder of Unimax. It is comprised of two separate spheres of
activity: Unimax Buyers' Service ("Buyers' Service") and Unimax Matrix ("Matrix"), a
multi-level marketing plan.
In approximately April 1986, Unimax instituted the Buyers' Service, which enables
consumers to purchase products and services at a discount from 13 suppliers which have
vendor agreements with Unimax. To participate in the Buyers' Service, a consumer must
complete a subscriber application, submit it with an initial payment of $36 and pay thereafter
a $36 monthly fee and a $14 annual literature fee. Subscribers are not obligated to buy any
merchandise or services, and may withdraw from the Buyers' Service at any time and
receive a refund of any unused, prepaid fees.
Matrix is designed to sell memberships in the Buyers' Service. One becomes a
Matrix "marketer" by signing an "Independent Marketer's Agreement," receiving Unimax
training and viewing training tapes, or reading company approved training materials. A
marketer need not purchase any merchandise in order to earn commissions, but earns
commissions on the $36 monthly subscription fees paid by new subscribers he sponsors.
He must recruit at least three new subscribers and they, as well as the marketer, must be
"active," or up to date on their fee payments. A marketer's monthly commission check
increases according to a commission schedule on nine levels: the greater the number of
subscribers in a marketer's "down-line" organization, the higher the commission the
marketer will receive on monthly fee payments made by "his" subscribers. For example, at
*721 Level 1, which involves only 3 subscribers in his down- line organization, the marketer
earns only 1% of the $36 monthly fee paid by each of the subscribers or $1.08. At Level
9, however, the marketer earns 6% of the $36 fee paid by each of the 19,683 down-line
subscribers in his down- line organization, entitling him to earn $42,515.28 per month. The
marketer is paid an additional 5% bonus in the ninth level which could raise the amount
payable to $77,944.68 per month.
There is no explicit requirement that an individual must be a subscriber in order to
be a marketer or vice versa, although all 10,874 subscribers to the Buyers' Service have
also signed marketer agreements, and no one currently participates solely as a marketer
in the Unimax scheme. Approximately ten percent of the signatories to marketer
agreements are "active." Furthermore, a subscriber need not pay an additional fee to
become a marketer, but anyone wishing to join Unimax as a marketer alone must pay a $52
"set-up charge."
The State's two-count complaint against Unimax and Dern, individually and as
president of Unimax, alleged in count I, that Matrix, as part of the Unimax "plan," constituted
a "pyramid sales scheme," in contravention of section 2A(2) of the Consumer Fraud and
Deceptive Business Practices Act ("the Act") (Ill.Rev.Stat.1985, ch. 121 1/2 , pars. 261 et
seq., 262A(2).) In count II, the State alleged that Matrix also violated section 2A(1) of the
Act as a "chain referral sales technique." Ill.Rev.Stat.1985, ch. 121 1/2 , par. 262A(1).
Appointment of a receiver was sought and the court was asked that defendants: be
enjoined from selling the right to participate in the plan; provide an accounting; be forced
to disgorge all profits obtained in connection with the plan; and be required to pay a
$50,000 penalty for violating the Act. See Ill.Rev.Stat.1985, ch. 121 1/2 , par. 267.
In their answer, defendants denied these allegations and raised "affirmative
defenses" that: the State failed to state a cause of action upon which relief could be
granted; and the method by which Unimax conducts its business does not constitute a
pyramid sales scheme or a chain referral **28 ***560 sales technique as those terms are
defined by the Act.
Defendants also filed, on March 31, 1987, a motion for summary judgment supported
by affidavits, asserting that a "pyramid sales scheme" involves the sale of the right to sell
new memberships in the pyramid, "so that investors must make their return not through the
sale of products or services, but by encouraging others to invest" in the scheme. Unimax
commissions, however, are based solely on the sale of subscriptions and are a percentage
of the subscription fee and, unlike a traditional pyramid scheme, Unimax does not require
its subscribers to retain inventories of merchandise for purposes of resale to *722
consumers. Defendants further argued that Unimax is not a "chain referral sales
technique." Ill.Rev.Stat.1985, ch. 121 1/2 , par. 262A(1).
The State filed a brief in opposition to defendants' motion for summary judgment on
May 1, 1987, and moved the circuit court to strike: (1) all of a Unimax attorney's affidavit;
and (2) portions of Unimax' president's affidavit, as well as the motion for summary
judgment as immaterial, conclusory and inadmissible for lack of foundation and as hearsay.
Defendants filed a response thereto, accompanied by additional affidavits.
On May 7, 1987, the circuit court granted defendants' motion for summary judgment,
finding that: "the benefit * * * received by a person in the Unimax multi-level marketing plan
is the membership in the Unimax [B]uyers' [S]ervice, not the commission received on the
sale of buyers club memberships by a person to subscribers"; and "this benefit is not
primarily based on the inducement of additional subscribers." The court further ordered any
opinions of law contained in defendants' affidavits stricken. On May 8, 1987, the court
entered an order striking portions of certain affidavits, and the attorney's affidavit in its
entirety.
The State appeals the order entered May 7, 1987. [FN1]
FN1. The court's order disposed of the entire two-count complaint. The briefs,
however, are devoted to count I of the complaint and whether Matrix constitutes an illegal
pyramid scheme; neither party addresses the issue of whether defendants operate a "chain
referral sales technique." Under Supreme Court Rule 341(e)(7), points not argued in the
briefs are waived. 107 Ill.2d R. 341(e)(7); see also Jenkins v. Wu (1984), 102 Ill.2d 468,
483, 82 Ill.Dec. 382, 468 N.E.2d 1162.
Summary judgment will be granted where the pleadings, depositions, admissions and
affidavits demonstrate that there is no genuine issue as to any material fact and the movant
is entitled to judgment as a matter of law (Wogelius v. Dallas (1987), 152 Ill.App.3d 614,
619, 105 Ill.Dec. 506, 504 N.E.2d 791; Ill.Rev.Stat.1985, ch. 110, par. 2-1005); however,
where reasonable persons may fairly draw differing inferences from facts not in dispute,
summary judgment must be denied and the question resolved at trial. (Aspegren v.
Howmedica, Inc. (1984), 129 Ill.App.3d 402, 404, 84 Ill.Dec. 685, 472 N.E.2d 822.) The
movant must show that his right to summary judgment is clear and free from doubt. Frazier
v. Smith & Wesson (1986), 140 Ill.App.3d 963, 967, 95 Ill.Dec. 274, 489 N.E.2d 495.
The State contends the circuit court erred in finding the undisputed facts in this case
capable of only one inference and insists the facts presented in the pleadings and affidavits
raise the inference of an illegal pyramid scheme in the guise of Matrix.
*723 Matrix easily can be viewed as a "plan or operation" whereby the marketer
exchanges a "thing of value" by signing the marketer's agreement, which is a form of
consideration. Section 1(g) of the Act defines a "pyramid sales scheme" as
(Ill.Rev.Stat.1985, ch. 121 1/2 , par. 261(g)): " * * * any plan or operation whereby a person
in exchange for money or other thing of value acquires the opportunity to receive a benefit
or thing of value, which is primarily based upon the inducement of additional persons, by
himself or others, regardless of number, to participate in the same plan or operation and is
not primarily contingent on the volume **29 ***561 or quantity of goods, services, or other
property sold or distributed or to be sold or distributed to persons for purposes of resale to
consumers. For purposes of this subsection, 'money or other thing of value' shall not
include payments made for sales demonstration equipment and materials furnished on a
nonprofit basis for use in making sales and not for resale." The marketer acquires "the
opportunity to receive a benefit or thing of value" by way of commissions, which are
themselves "primarily based on the inducement of additional persons" to buy into the
Unimax system. Marketers' commissions, therefore, are "not primarily contingent on the
volume of goods, services or other property sold or distributed * * * to persons for purposes
of resale to consumers," but are entirely unrelated to the sale of goods or services available
through the Buyers' Service and are obtained only by recruiting more persons into Unimax.
See Ill.Rev.Stat.1985, ch. 121 1/2 , par. 261(g).
Nevertheless, defendants maintain that the commissions are "primarily contingent"
upon the sale of a service, i.e., the Unimax system, and that marketers are not paid "for the
mere act of recruiting people to recruit"; therefore, they urge, the system lacks elements
which the Federal Trade Commission ("FTC") finds fundamental to an illegal pyramid
scheme: payment by participants of money to the company in return for which they receive
(1) the right to sell a product and (2) the right to receive in return for recruiting other
participants into the program rewards unrelated to the sale of the product to ultimate users.
(In re Koscot Interplanetary, Inc. (1975), 86 F.T.C. 1106, 1180 aff'd sub nom.
(D.C.Cir.1978), 580 F.2d 701; (State ex rel. Corbin v. Challenge, Inc. (App.1986), 151 Ariz.
20, 24, 725 P.2d 727, 731 ("Corbin ").) FTC decisions identify other characteristics typical
of pyramid schemes, such as: (1) requiring a recruit to pay a large sum of money, either
as an entry fee ("headhunting fee") or for the purchase of a significant amount of non- *724
refundable inventory ("inventory loading") (State ex rel. Edmisten v. Challenge, Inc. (1981),
54 N.C.App. 513, 284 S.E.2d 333, 338); (2) pressuring members to recruit more
participants; and (3) "endless chains," or downlines envisioning an infinite number of
members (State ex rel. Sanborn v. Koscot Interplanetary, Inc. (1973), 212 Kan. 668, 512
P.2d 416, 422-23; Dare to Be Great, Inc. v. Commonwealth ex rel. Hancock
(Ky.App.1974), 511 S.W.2d 224, 225-26; Schrader v. State (1986), 69 Md.App. 377, 517
A.2d 1139, 1141-43; Koscot Interplanetary, Inc. v. Draney (1974), 90 Nev. 450, 530 P.2d
108, 110.) Defendants maintain that Unimax employs none of these techniques.
[1][2] Although the criteria enunciated by the FTC for identifying an illegal pyramid
scheme is entitled to consideration (People ex rel. Fahner v. Walsh (1984), 122 Ill.App.3d
481, 484, 77 Ill.Dec. 691, 461 N.E.2d 78), they are not controlling. (Corbin, 151 Ariz. at
24-25, 725 P.2d at 731-32; Ill.Rev.Stat.1985, ch. 121 1/2 , par. 262.) This court, moreover,
has already approved section 1(g) of the Act as the operative definition of a "pyramid sales
scheme" in Illinois. (See People ex rel. Hartigan v. Dynasty System Corp. (1984), 128
Ill.App.3d 874, 879, 83 Ill.Dec. 937, 471 N.E.2d 236 ("Dynasty" ).) Furthermore, a pyramid
sales scheme need not include an "endless chain" (see Dynasty, 128 Ill.App.3d at 877, 83
Ill.Dec. 937, 471 N.E.2d 236; Ill.Rev.Stat.1985, ch. 121 1/2 , par. 261(g)), inventory loading
or headhunting fees to violate the terms of the Act. Ill.Rev.Stat.1985, ch. 121 1/2 , par.
261(g).
Here, the commissions earned by marketers are contingent not on the sale of any
goods or services offered by Unimax: only on bringing new individuals into the Unimax
plan. The greater the number of subscribers a marketer sponsors, the greater his monthly
commission check will be. The maximum commission available at each of the nine Matrix
levels is conditioned upon full and timely payment by the marketer-sponsor and all of "his"
subscribers of their subscription fees. Together, these uncontradicted facts demonstrate
as much an opportunity for marketers to earn money "primarily based upon the inducement
of additional persons * * * to participate in **30 ***562 the same plan or operation"
(Ill.Rev.Stat.1985, ch. 121 1/2 , par. 261(g)), as they do an opportunity to earn commissions
based on the sale of a service.
[3] Defendants admit that all subscribers have signed marketing agreements and that
there are no marketers who are not also subscribers, although they insist subscribers aren't
required to become marketers and are encouraged to do so only to broaden the
membership base and thereby "[afford] purchasers the benefits of [the] buying power of a
large group of consumers * * *." The fact that an individual *725 wishing to sell
subscriptions alone must pay a start-up fee, however, while a subscriber can become a
marketer at no extra cost, demonstrates an emphasis by Unimax on drawing more
individuals into the organization. Several courts interpret greater pressure on members to
sponsor new recruits than to market company merchandise as evidence of an illegal
pyramid. (Dynasty, 128 Ill.App.3d at 881, 83 Ill.Dec. 937, 471 N.E.2d 236; Dare to Be
Great, Inc. v. Commonwealth ex rel. Hancock, 511 S.W.2d at 226; State v. Solem (1974),
301 Minn. 282, 222 N.W.2d 98, 100; State ex rel. Edmisten v. Challenge, Inc., 284 S.E.2d
at 337, 338.) Because these material, uncontradicted facts reasonably yield more than one
possible inference, the circuit court erred in granting defendants' motion and the summary
judgment entered in favor of defendants must be reversed.
The circuit court erroneously found that the "benefit or thing of value received by a
person in the Unimax multi-level marketing plan is the membership in the * * * [B]uyers
[S]ervice, not the commission received on the sale of buyers club memberships." The only
means by which a marketer may gain a "benefit" through Matrix, however, is to sponsor
Unimax subscribers and obtain commissions on their membership fees; membership in the
Buyers' Service is obtained separate and apart from a marketer's activities in Matrix. This
misunderstanding of Unimax operations further supports the conclusion that the court erred
in determining that, as a matter of law, Matrix does not violate the Act.
Accordingly, the circuit court's order of May 7, 1987, granting defendants' motion for
summary judgment must be reversed and the cause remanded for further proceedings
consistent with this opinion.
Reversed and remanded.
STAMOS and BILANDIC, JJ., concur.
Copr. (C) West 1996 No claim to orig. U.S. govt. works
471 N.E.2d 236
(Cite as: 128 Ill.App.3d 874, 471 N.E.2d 236, 83 Ill.Dec. 937)
The PEOPLE of the State of Illinois ex rel. Neil F. HARTIGAN, Attorney General,
State of Illinois, Plaintiff-Appellee,
v.
The DYNASTY SYSTEM CORPORATION, a foreign corporation; R. Keith Julian,
Individually, as an officer of and d/b/a the Dynasty System Corporation; Pat
Julian, Individually, as an officer of and d/b/a the Dynasty System
Corporation; Rachel McClelland, Individually, as Agent of and d/b/a the
Dynasty System Corporation; and Other Unknown Owner or Owners as Officers,
Agents, and d/b/a the Dynasty System Corporation, Defendants-Appellants.
Nos. 4-84-0337, 4-84-0414.
Appellate Court of Illinois,
Fourth District.
Nov. 15, 1984.
Rehearing Denied Dec. 12, 1984.
Attorney General brought action against organization alleged to be a pyramid sales
scheme. The Circuit Court, Adams County, Robert W. Cook, J., entered order temporarily
restraining organization's activities, and organization brought interlocutory appeal from
denial of motion to vacate order and from preliminary injunction. The Appellate Court, Mills,
P.J., held that: (1) activities of the organization constituted a pyramid sales scheme in
violation of statute; (2) definition of pyramid sales scheme was not unconstitutionally vague
for use of the word "primarily"; (3) the statute did not violate the commerce clause; and (4)
Attorney General was not required to prove common-law requirements in order to obtain
an injunction since it was specifically authorized by statute.
Affirmed.
[1] CONSUMER PROTECTION k12
92Hk12
Whenever a person exchanges money for a right to benefit in a pyramid sales plan, it is
irrelevant, in determining whether plan is prohibited by statute, whether he is required to do
so. S.H.A. ch. 121 1/2 , PP 261(g), 262A(2).
[2] CONSUMER PROTECTION k12
92Hk12
Where distributors paid money to obtain the benefits of a plan of which otherwise met the
definition of a pyramid sales plan prohibited under a statute, activities of the plan constitute
a prohibited "pyramid sales scheme," even though a person could participate in the plan
without purchase of products. S.H.A. ch. 121 1/2 , PP 261(g), 262A(2).
See publication Words and Phrases for other judicial constructions and definitions.
[3] CONSUMER PROTECTION k12
92Hk12
Statute prohibiting pyramid sales schemes does not provide any dispensation for start-up
activities of an organization to relax requirement that profits not be based primarily on
inducement of others to participate and not primarily contingent on volume of goods sold
to persons for purposes of resale to consumers. S.H.A. ch. 121 1/2 , PP 261(g), 262A(2).
[4] CONSUMER PROTECTION k39
92Hk39
Evidence that motivational tapes and management computer services sold by organization,
which otherwise qualified as pyramid sales organization, had not been sold to individuals
who were not "distributors" of the organization, was sufficient to establish that the
organization fell within definition of a pyramid sales scheme prohibited under statute
because benefits received by participants were primarily based upon inducement of others
to participate and not contingent on the volume of goods sold to ultimate consumers, even
though organization claimed it was in its infancy and that sales to ultimate consumers would
be made eventually. S.H.A. ch. 121 1/2 , PP 261(g), 262A(2).
[5] CONSUMER PROTECTION k12
92Hk12
Organization's activities constituted an illegal pyramid scheme in violation of statute, even
though distributors may have had misconceptions about its policies fostered by
misrepresentations of other distributors in the organization, since statute prohibits actions
of persons acting themselves, or through others, in an illegal scheme where organization's
activities were otherwise prohibited by statute. S.H.A. ch. 121 1/2 , PP 261(g), 262A(2).
[6] CONSUMER PROTECTION k12
92Hk12
"Primarily" as used in statute defining prohibited pyramid sales schemes, requiring that in
such schemes the right to benefit received in exchange for money or other value must be,
"primarily" based on recruiting others to participate and not, "primarily" contingent upon
volume of goods sold for purposes of resale, means preeminently or fundamentally. S.H.A.
ch. 121 1/2 , P 261(g).
See publication Words and Phrases for other judicial constructions and definitions.
[7] CONSUMER PROTECTION k2.1
92Hk2.1
Formerly 92Hk2
"Primarily" as used in statute prohibiting pyramid sales schemes is not unconstitutionally
vague, it provides fair notice to those who are subject to the act of schemes and ventures
which are prohibited. S.H.A. ch. 121 1/2 , P 261(g).
[8] COMMERCE k13.5
83k13.5
Tests for determining whether state statute which affects interstate commerce violates
commerce clause is if the statue regulates even-handedly to effectuate a legitimate local
public interest, and its effects on interstate commerce are only incidental, it will be upheld
unless the burden imposed on such commerce is clearly excessive in relation to putative
local benefits. U.S.C.A. Const. Art. 1, s 8, cl. 3.
[9] COMMERCE k56
83k56
Statute prohibiting pyramid marketing schemes did not violate commerce clause, even
though organization alleged that requiring it to obtain data concerning retail sales of
distributors would be extremely difficult, if not impossible, because eradication of fraudulent
pyramid sales schemes was a legitimate and important state interest exceeding the burden
on interstate commerce, particularly where the majority of distributors placed an order each
month for either products or computer services from organization and organization, through
its computer service, extensively monitored activities of its distributors. S.H.A. ch. 121 1/2
, P 261(g); U.S.C.A. Const. Art. 1, s 8 cl. 3.
[10] APPEAL AND ERROR k781(4)
30k781(4)
Any issue regarding a temporary restraining order is moot when the order has expired and
the record does not indicate any possibility of damages.
[11] STATES k79
360k79
Public officials who brought action against alleged pyramid sales scheme, seeking a
temporary restraining order against its activities, could not be liable for damages, under
doctrines of sovereign immunity and public officials' immunity. S.H.A. ch. 121 1/2 , PP
261(g), 262A(2); ch. 127, P 801.
[11] STATES k191.10
360k191.10
Formerly 360k191(2)
Public officials who brought action against alleged pyramid sales scheme, seeking a
temporary restraining order against its activities, could not be liable for damages, under
doctrines of sovereign immunity and public officials' immunity. S.H.A. ch. 121 1/2 , PP
261(g), 262A(2); ch. 127, P 801.
[12] APPEAL AND ERROR k843(2)
30k843(2)
Question of whether trial court abused its discretion in granting a temporary restraining
order in action by Attorney General against alleged pyramid sales scheme was moot, since
organization was barred by doctrines of public officials' immunity and sovereign immunity
from recovering money damages. S.H.A. ch. 121 1/2 , PP 261(g), 262A(2); ch. 127, P 801.
[13] CONSUMER PROTECTION k41
92Hk41
Attorney General was not required to prove common-law requirements for injunctive relief
in order to obtain such relief against organization alleged to be pyramid sales scheme in
violation of statute but only needed to show violation of statute, since statute specifically
allowed Attorney General to seek injunctive relief. S.H.A. ch. 121 1/2 , PP 261(g), 262A(2),
267.
**238 *876 ***939 Stine & Wolter, P.C., Springfield, Thayer C. Lindauer, Phoenix, *877
Ariz., for defendants-appellants.
Neil F. Hartigan, Atty. Gen., John G. Abrell, Scott D. Spooner, Asst. Attys. Gen.,
Springfield, for plaintiff-appellee.
MILLS, Presiding Justice:
Pyramid sales scheme.
TRO and preliminary injunction issued.
Interlocutory appeal.
We affirm.
The Dynasty System Corporation, (TDSC), R. Keith Julian, Pat Julian, and Rachel
McClelland--defendants here--bring this interlocutory appeal from denial of their motion to
vacate a temporary restraining order and to vacate a preliminary injunction enjoining them
from marketing TDSC's products and services.
We affirm.
I. FACTS
The record discloses that TDSC is a Texas corporation, R. Keith Julian and Pat
Julian are the founders and sole shareholders of TDSC, and Rachel McClelland is a TDSC
distributor who resides in Quincy, Illinois.
TDSC is a multi-level sales corporation which markets its products and services
throughout the United States. Its sales program is designed both to sell its products and
services and to recruit new distributors. A TDSC distributor may purchase the products and
services for personal consumption or for resale to third parties. A distributor earns
commissions on products and services purchased by other TDSC distributors he recruits
into the "Dynasty System" and by those his recruits in turn recruit.
Each distributor is thus encouraged to develop a "down-line" organization by
sponsoring other distributors into the System. Ideally, each distributor would recruit four
individuals into the System and each of them would recruit four additional persons, until the
original distributor has a **239 ***940 down- line organization consisting of seven levels and
comprising 16,384 persons. A distributor only receives commissions on purchases of
products and services by those distributors within his down-line organization.
TDSC's marketing operation consists of five programs. Under the first program, a
person becomes a "Dynasty distributor" and may sponsor other distributors. Under a
second program--Dynasty System I--"free enterprise"--a person becomes a distributor in
other multi- *878 level sales companies recommended by TDSC. One of the two
companies presently recommended by TDSC is a company wholly owned and operated by
the Julians. These companies also pay commissions on products purchased by persons
in the distributor's down-line organization.
A third program--Dynasty System II "The Master Achiever's Club"--offers a personal
development course consisting of a series of 12 motivational tapes. The cost of this
program is $70 per year. The fourth program--"Executive Management Information
Service"--offers a monthly computer report of the recruitments and purchases of distributors
in a participant's down-line organization. The fee for this service is $80 per month.
Upon sponsoring one additional participant, a distributor gains entry into the fifth
program--Dynasty III, the Millionaire's Circle. This entitles the entrant to enlist the aid of a
computer service in filling their down-line organization with the System's extra recruits.
On April 24, 1984, the Attorney General of Illinois filed a multi-count complaint
against the defendants alleging that TDSC's multi-level sales program constituted
common-law fraud, an illegal lottery, a pyramid sales scheme, and a chain referral sales
technique. The Attorney General requested a temporary restraining order (TRO), a
preliminary injunction, a permanent injunction, and civil penalties.
After an ex parte hearing at which the court heard the testimony of the Attorney
General's witness, the trial court issued a TRO enjoining the defendants from "advertising
for sale, offering for sale, or selling multi- level goods and services, by or through the
Defendant 'The Dynasty System Corporation'." The TRO was to be effective for nine days
and the court set a hearing on the Attorney General's motion for a preliminary injunction on
the day the TRO was to expire. On May 2, 1984, the defendants filed a motion to vacate
the TRO.
An evidentiary hearing regarding the defendants' motion to vacate the TRO and the
Attorney General's motion for a preliminary injunction was held on May 2, 1984. The
evidence offered by the Attorney General indicated that the various programs offered by
TDSC were marketed as an entire system. Each witness who testified had participated in
all of the programs and had made an initial investment of $256. Several of the products
ordered and paid for by the distributors had never been received. Testimony also indicated
that some of the products were of inferior quality and that others were not competitively
priced.
The primary emphasis in the Dynasty System was placed upon recruiting other
participants into the System in order to build a down- *879 line organization and little
emphasis was placed upon retail sales of the products and services. None of the
distributors testifying for the Attorney General had recruited an additional participant, nor
had any of them made a retail sale of the products or services they had purchased.
The trial court denied the defendants' motion to vacate the TRO and issued a
preliminary injunction enjoining the defendants in the same manner as the TRO.
In issuing the preliminary injunction, the court stated that the Attorney General had
shown that the defendants' activities may constitute a pyramid sales scheme. The
defendants then filed interlocutory appeals from both orders. The cases were consolidated
on appeal.
II. ANALYSIS
The defendants raise the following issues on appeal: (1) Whether their activities
may **240 ***941 constitute a pyramid sales scheme; (2) whether they were erroneously
held liable for the acts of other TDSC distributors; (3) whether the pyramid sales scheme
statute is unconstitutional; and (4) whether the Attorney General was required to prove the
traditional common law requirements for an injunction.
PYRAMID SALES SCHEME
The first issue to be considered on appeal is whether the evidence presented at the
hearing on the Attorney General's motion for a preliminary injunction established that
TDSC's activities may constitute a pyramid sales scheme in violation of the Consumer
Fraud and Deceptive Business Practices Act (the Act). Ill.Rev.Stat.1983, ch. 121 1/2 , par.
262A(2).
Section 1(g) of the Act (Ill.Rev.Stat.1983, ch. 121 1/2 , par. 261(g)) defines a pyramid
sales scheme to include: "[A]ny plan or operation whereby a person in exchange for money
or other thing of value acquires the opportunity to receive a benefit or thing of value, which
is primarily based upon the inducement of additional persons, by himself or others,
regardless of number, to participate in the same plan or operation and is not primarily
contingent on the volume or quantity of goods, services, or other property sold or distributed
or to be sold or distributed to persons for purposes of resale to consumers."
TDSC contends that its activities do not constitute a pyramid sales scheme because
the Act requires that a person exchange money or other value for the right to benefit.
TDSC argues that under its *880 programs, a person may become a "dynasty distributor"
without purchasing any products or services. TDSC points out that, due to a change in its
policies effective April 1, 1984, a dynasty distributor earns maximum commissions from
purchases of products by distributors in his down-line organization without regard to his
participation in the System. Prior to this change, a participant would not earn the full
amount of the commission unless he purchased a minimum amount of products from the
affiliated companies, the tapes and the computer reports each month. We do not, however,
find this change in policy to be determinative.
An argument similar to that made by the defendants here was considered and
rejected by the North Carolina Court of Appeals in State ex rel. Edmisten v. Challenge, Inc.
(1981), 54 N.C.App. 513, 284 S.E.2d 333. The North Carolina statute defined a pyramid
distribution plan as " 'any program utilizing a pyramid or chain process by which a
participant gives a valuable consideration for the opportunity to receive compensation or
things of value in return for inducing other persons to become participants in the program.'
" (54 N.C.App. 513, 516-17, 284 S.E.2d 333, 336.) The defendants argued that their
activities did not constitute an unlawful plan because an "Independent Sales Agent" need
not purchase any products or services in order to earn commissions from the recruitment
of new sales agents. In rejecting the defendants' argument, the court held that the statute
is violated if an individual pays consideration, whether or not he is required to pay it.
[1][2] Following the rationale of the court in Edmisten, we hold that whenever a
person exchanges money for a right to benefit in a pyramid sales plan, it is irrelevant
whether he is required to do so. All of the TDSC distributors who testified at the hearing
had paid money to participate in TDSC's programs. Testimony also indicated that almost
all of 269 distributors in Illinois had paid money to TDSC or its affiliated companies.
Thus, in view of our interpretation of the statute, TDSC's change in policy does not
affect its liability under the Act. It is apparent that the success of the Dynasty System is
incumbent upon the continued participation by all of its members. The upward flow of
commissions would come to an abrupt halt if the participants failed to make their monthly
purchases. Active recruitment and continued participation were portrayed as the "Dynasty
Way."
**241 ***942 The defendants also argue that the evidence fails to show that the
benefits received by TDSC distributors are primarily based upon the inducement of others
to participate and are not primarily *881 contingent on the volume of goods sold to persons
for purposes of resale to consumers. We disagree.
The evidence overwhelmingly demonstrates that the primary emphasis is on
commissions earned by building a down-line organization. Testimony established that
TDSC was represented as a consuming organization and not as a selling organization.
Commissions are not dependent upon retail sales to ultimate consumers, but are paid solely
upon purchases made by distributors in the participant's down-line organization.
Although TDSC maintains that the Dynasty II tapes and the Executive Management
Computer Reports are marketable products, none of the distributors testifying at the hearing
had made a single sale of either item. A similar situation was before the court in Dare To
Be Great, Inc. v. Commonwealth ex rel. Hancock (Ky.Ct.App.1974), 511 S.W.2d 224,
where the court considered a scheme involving the sale of a series of motivational tapes
through distributorships. The court stated that the scheme constituted a fraudulent and
deceptive trade practice and that the purpose of the tapes was to provide the defendant
with "a flimsy and transparent claim of legitimacy for their fraudulent enterprise." 511
S.W.2d 224, 226.
[3][4] In their brief, the defendants acknowledge the current lack of retail sales but
argue that the System's operation cannot fairly be judged in its infancy. The defendants
claim that as the distributorship network expands, retail sales will also expand. The statute,
however, does not provide any dispensation for start-up activities, and we decline to create
one.
In sum, we believe that the Attorney General established that TDSC's activities may
constitute a pyramid sales scheme as defined by the Act.
[5] Because of this conclusion, we also reject the defendants' contention that they
were erroneously held responsible for the acts and omissions of other TDSC distributors.
TDSC contends that the witnesses' misconceptions of TDSC policy, fostered by the
misrepresentations of other TDSC distributors, led the trial court to conclude that its
activities fall within the ambit of the Act.
As we have previously stated, TDSC's activities constitute a pyramid sales scheme
under the Act, and its new policy does not change this result. Under the Act, it is unlawful
"for any person, by himself or through others, to sell, offer to sell, or attempt to sell the right
to participate in a pyramid sales scheme." (Emphasis added.) (Ill.Rev.Stat.1983, ch. 121
1/2 , par. 262A(2).) Under the facts at bar, TDSC's liability under the Act is inescapable.
The evidence also demonstrates *882 an effort to continue the scheme within the State.
According to the testimony of TDSC's witnesses, a TDSC field instructor training program
was to be held in Quincy on April 28 and 29, but was canceled after the issuance of the
TRO.
CONSTITUTIONALITY OF SECTION 1(g)
The next argument raised by the defendants is that section 1(g) of the Act setting
forth the definition of a pyramid sales scheme is void for vagueness. That section provides
that the right to benefit received in exchange for money or other value must be "primarily"
based on recruiting others to participate and must not be "primarily" contingent upon the
volume of goods sold for purposes of resale to consumers. (Ill.Rev.Stat.1983, ch. 121 1/2
, par. 261(g).) The defendants contend that the word "primarily" does not inform a person
of reasonable intelligence of what conduct is prohibited by the Act. We disagree.
[6][7] "Primarily" means "pre-eminently" or "fundamentally." (See Mid- South
Chemical Corp. v. Carpentier (1958), 14 Ill.2d 514, 153 N.E.2d 72.) This term is certainly
less broad than other terms contained in the Act which have withstood void for vagueness
challenges. In Scott v. Association **242 ***943 for Childbirth at Home (1981), 88 Ill.2d
279, 289, 58 Ill.Dec. 761, 766, 430 N.E.2d 1012, 1017, the court held that the terms
"deception," "false pretense," "misrepresentation," and "fraud" are " 'sufficiently explicit to
inform those who are subject to [the Act] of the conduct on their part to which it applies'
(Stein v. Howlett (1972), 52 Ill.2d 570, 580, 289 N.E.2d 409, 414), and therefore cannot be
said to be unconstitutionally vague." The court further stated that "greater leeway in
definition is allowed the legislature in the context of regulatory statutes governing business
activities." (88 Ill.2d 279, 290, 58 Ill.Dec. 761, 767, 430 N.E.2d 1012, 1018.) We hold that
the term "primarily" provides fair notice to those who are subject to the act of the schemes
and ventures which are prohibited.
We also reject the defendants' contention that the statute is unconstitutional because
it places an undue burden on interstate commerce. TDSC argues that the cost of requiring
it to monitor the retail sales of its distributors to insure that the benefit they receive is
primarily from retail sales would be prohibitive.
[8] In Pike v. Bruce Church, Inc. (1970), 397 U.S. 137, 142, 90 S.Ct. 844, 847, 25
L.Ed.2d 174, 178, the United States Supreme Court set out the test for determining whether
a state statute which affects interstate commerce violates the commerce clause: "Where
the statute regulates evenhandedly to effectuate a legitimate *883 local public interest, and
its effects on interstate commerce are only incidental, it will be upheld unless the burden
imposed on such commerce is clearly excessive in relation to the putative local benefits.
[Citation.] If a legitimate local purpose is found, then the question becomes one of degree.
And the extent of the burden that will be tolerated will of course depend on the nature of the
local interest involved, and on whether it could be promoted as well with a lesser impact on
interstate activities."
Section 1(g) of the Act applies indiscriminately to all sales schemes, whether they
involve business transactions within or outside of Illinois. The stated purpose of the Act is
to protect consumers, borrowers, and businessmen from fraud, unfair or deceptive acts or
practices, and business transactions. Frahm v. Urkovich (1983), 113 Ill.App.3d 580, 69
Ill.Dec. 572, 447 N.E.2d 1007.
The inherently fraudulent nature of pyramid sales schemes was recognized and
discussed in People ex rel. Fahner v. Walsh (1984), 122 Ill.App.3d 481, 486- 87, 77 Ill.Dec.
691, 695-696, 461 N.E.2d 78, 82-83: "Pyramid programs * * * which induce a person to
participate on the representation that he or she cannot only regain the purchase price, but
also reap profits by selling the plan to others, are inherently deceptive and contrary to public
policy. (Twentieth Century Co. v. Quilling (1907), 130 Wis. 318, 324-25, 110 N.W. 174,
176; Kugler v. Koscot Interplanetary, Inc. (1972), 120 N.J.Super. 216, 232, 293 A.2d 682,
690- 91; State by Lefkowitz v. ITM, Inc. (1966), 52 Misc.2d 39, 275 N.Y.S.2d 303; In re
Holiday Magic, Inc. (Oct. 15, 1974), 84 F.T.C. 748.) The deception arises because the
market eventually becomes saturated and the seemingly endless chain must end;
consequently, many participants cannot even recoup their investments, let alone make a
profit. (State ex rel. Sanborn v. Koscot Interplanetary, Inc. (1973), 212 Kan. 668, 675-76,
512 P.2d 416, 423; 52 Misc.2d 39, 275 N.Y.S.2d 303; In re Holiday Magic, Inc. (Oct. 15,
1974), 84 F.T.C. 748.)" The eradication of such fraudulent schemes is clearly a legitimate
and important state interest.
[9] The defendants claim that in order to comply with the Act they would have to
furnish forms to all TDSC distributors and require all distributors to provide the requested
information concerning retail sales. They argue that this would be "extremely difficult, if not
physically impossible."
**243 ***944 We note that the majority of TDSC distributors place an order *884
each month for either products or the computer report, or both, and that TDSC, through its
Executive Management Information Service, extensively monitors the activities of its
distributors. We do not consider the additional administrative burden imposed in monitoring
its distributors' retail sales to be excessive or even significant when compared to the
protection afforded by the Act to the residents of this state.
The defendants contend that the Illinois statute is unique in imposing such a
restriction on multi-level sales companies. The defendants argue that this fact alone
constitutes a violation of the commerce clause. This argument is without merit. Other
states similarly prohibit only those sales schemes which place their primary emphasis on
profits made by recruiting other participants. (Mo.Ann.Stat. sec. 407.400(5) (Vernon 1983);
State v. Solem (1974), 301 Minn. 282, 222 N.W.2d 98.) Additionally, many states blanketly
prohibit all pyramid schemes wherein participants receive value, other than payment based
on the sales of goods and services to nonparticipants, for inducing other persons to become
participants in the program. (See, e.g., Nev.Rev.Stat. sec. 598.100 (1983); N.C.Gen.Stat.
sec. 14-291.2(b) (1983); Ohio Rev.Code Ann. sec. 1333.91 (Page 1983); Pa.Stat.Ann. tit.
LXXIII, sec. 201-2(4)(xiii) (Purdon 1983).) Thus, the Illinois statute is not unique and-- in
fact--is less restrictive than the acts in many states.
In conclusion, the pyramid sales scheme statute does not place an undue burden on
interstate commerce.
REQUISITE SHOWING FOR INJUNCTIVE RELIEF
[10][11][12] Next, we consider the defendants' argument that the TRO was
wrongfully issued. Any issue regarding a TRO is moot when the TRO has expired and the
record does not indicate any possibility of damages. (Rotary Club of Chicago v. Harry F.
Shea & Co. (1983), 120 Ill.App.3d 988, 76 Ill.Dec. 348, 458 N.E.2d 1002; City of Chicago
v. Airline Canteen Services, Inc. (1978), 64 Ill.App.3d 417, 20 Ill.Dec. 897, 380 N.E.2d
1106.) Under the doctrines of sovereign immunity and public officials' immunity, the
defendants are barred from recovering monetary damages. (Ill.Rev.Stat.1983, ch. 127, par.
801; People ex rel. Scott v. Briceland (1976), 65 Ill.2d 485, 3 Ill.Dec. 739, 359 N.E.2d 149.)
Thus, the question of whether the trial court abused its discretion in granting the TRO is
moot.
[13] The defendants also argue that the trial court erred in granting the preliminary
injunction because the Attorney General failed to prove the common law requirements for
injunctive relief. The Attorney General is specifically authorized to seek an injunction under
*885 section 7 of the Act, which provides in pertinent part, as follows: "Whenever the
Attorney General has reason to believe that any person is using, has used, or is about to
use any method, act or practice declared by Sections 2 through 20 of this Act to be
unlawful, and that proceedings would be in the public interest, he or she may bring an
action * * * to restrain by preliminary or permanent injunction the use of such method, act
or practice." Ill.Rev.Stat.1983, ch. 121 1/2 , par. 267.
In People ex rel. Edgar v. Miller (1982), 110 Ill.App.3d 264, 65 Ill.Dec. 814, 441
N.E.2d 1328, this court held that when an injunction is authorized by statute, the traditional
common-law grounds for relief need not be established and that the requirements of the
statute are controlling. This position is in accord with numerous other jurisdictions which
hold that where an injunction is sought pursuant to a statute which provides a governmental
agent with the means to enforce public policy, the common-law requirements for relief need
not be proved as long as the statutory requirements are met. See State ex rel. Edmisten
v. Challenge, Inc. (N.C.Ct.App.1981), 54 N.C.App. 513, 284 S.E.2d 333 and cases cited
therein.
**244 ***945 The defendants rely upon Oscar George Electric Co. v. Metropolitan
Fair & Exposition Authority (1982), 104 Ill.App.3d 957, 60 Ill.Dec. 720, 433 N.E.2d 958, as
support for their position. There the statutory provision was not a regulatory scheme and
merely authorized the injured party, an aggrieved bidder on a governmental contract, to
"bring a suit in equity." Thus, Oscar George Electric is distinguishable and is not controlling
here.
In conclusion, we find that the Attorney General, seeking an injunction pursuant to
the Act, need only show a violation of the statute.
Accordingly, for the foregoing reasons, we affirm.
Affirmed.
GREEN and WEBBER, JJ., concur.
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